You’ll know it instantly – the slightly too-taut face, carpet thick, caterpillar-style eyebrows, cheek bones contoured to look sharper than Helvellyn and inflated, bee-stung lips. All of this is usually set against a nut-brown tan and dazzling white veneers. What am I talking about? The Instagram Face – that homogenised ideal of beauty that is being normalised across social media feeds turning a certain generation of women into an army of pouting female clones.

Acne scars can really affect our confidence; the acne that caused so much grief and embarrassment has finally cleared up, but they’ve left uneven skin texture that no make-up can hide. Acne scars can take various guises, from what is known as “ice-pick “ scars (deep and narrow pitting) to broad depressions. The scarring is caused by trauma to the skin and requires treatment that is powerful enough to affect the skin’s structure.