Lines and wrinkles occur as part of the natural ageing process, when the collagen and elastin in the connective tissue of the skin become weak and break down due to changes in fibroblasts that produce collagen and elastin.

Ageing, sun exposure, genetics, lifestyle, diet, skin damage can all contribute to fine lines and wrinkles. The real culprit, however, is a breakdown of collagen and elastin in the skin. Collagen is a group of proteins found naturally in the skin. Elastin is a different type of protein found in the skin which is responsible for allowing tissues in the body to “snap back” after being stretched out. As these proteins break down the skin begins to lose its ability to bounce back into shape resulting in wrinkles of the skin.