Australian chanteuse Ms Minogue, has also extolled the benefits of Pond’s Cold Cream which, at just £6.99, probably isn’t going to dent her considerable bank balance anytime soon. So are we to believe these youthful icons or do we cynically presume that they’re trying to appeal to a more ordinary demographic? And can a face cream that gives you change from a £10 note really be better for your complexion than one that contains Brazilian malachite?

Many recent studies in dermatology confirm that the most significant factor in skincare does not only depend on the cosmetics that we apply (which, of course, do make a difference) but also largely on our diet. So…which diet should we implement to look great?