Our skin serves as the first line of defence against the outside world. It is equally important for men as it is for women. Yet, many men tend to overlook its care. A solid skincare regime for men offers various health benefits, starting with protection against environmental damage. Issues such as sun exposure, pollution, dry air and harsh weather conditions can accelerate skin ageing, leading to wrinkles and spots.

Australian chanteuse Ms Minogue, has also extolled the benefits of Pond’s Cold Cream which, at just £6.99, probably isn’t going to dent her considerable bank balance anytime soon. So are we to believe these youthful icons or do we cynically presume that they’re trying to appeal to a more ordinary demographic? And can a face cream that gives you change from a £10 note really be better for your complexion than one that contains Brazilian malachite?

Ageing of the skin is a natural process by which the collagen and elastin, that keep our skin looking firm and youthful, begin to decline, this results in wrinkles. Cell production and cell quality also diminish over time resulting in wrinkles. These factors unfortunately are out of our control, though diet and supplements can slow down the process, it won’t stop it.