You’ll know it instantly – the slightly too-taut face, carpet thick, caterpillar-style eyebrows, cheek bones contoured to look sharper than Helvellyn and inflated, bee-stung lips. All of this is usually set against a nut-brown tan and dazzling white veneers. What am I talking about? The Instagram Face – that homogenised ideal of beauty that is being normalised across social media feeds turning a certain generation of women into an army of pouting female clones.

Acne scars can really affect our confidence; the acne that caused so much grief and embarrassment has finally cleared up, but they’ve left uneven skin texture that no make-up can hide. Acne scars can take various guises, from what is known as “ice-pick “ scars (deep and narrow pitting) to broad depressions. The scarring is caused by trauma to the skin and requires treatment that is powerful enough to affect the skin’s structure.

If you have a special occasion that has inspired your decision to tweak, you’ll need to consider a timeline for treatment. The best way to do this is to firstly book a consultation to discuss what outcome you would like to achieve. When booking a consultation we often have a treatment in mind, rather than the concern we wish to address- but it may turn out that there are other treatments available that would provide better results for your needs.

The current internet-fuelled trend of “Russian Lips’ is something that really highlights the dangers of treating patients with a (literally) one-size-fits-all mentality. For those of you who aren’t familiar with this injecting method, it involves multiple vertical injections into the lips to create extreme height and volume. The effect immediately after injecting is oversized, Bratz-doll style lips, with a lot of volume and height concentrated in the middle of the mouth.

If only I could go back and tell my younger self to embrace those teenage years, to stop obsessing over photos and appearances. There were so many more important things to worry about.